The NIL (name, image and likeness) game has quickly changed the landscape of college sports in just a couple of seasons.
Also, NIL has rapidly changed the transfer portal and it has become a major recruitment tool for programs.
The Colorado Buffaloes surprisingly have two of the top 10 players according to On3's NIL rating, and Bronny James and Caleb Williams are other big names on the list.
But it's not just basketball and football players either. As the NIL continues to grow and colleges continue to develop their foundations, more and more sports will turn to the NIL.
Here are the top 10 college athletes (including James) per On3's NIL valuation:
NORTHWEST STATE GUARD HANSEL EMMANUEL: $1.4 MILLION
Life Christian's Hansel Enmanuel Donato (24) attempts a dunk during the 2021 City of Palms Classic Edison Bank SLAM DUNK Contest, Sunday, Dec. 19, 2021, at Suncoast Credit Union Arena in Fort Myers, Florida. Life Christians Hansel Enmanuel Donato (24) ) won the slam dunk competition.
City of Palms Classic Dunk Contest
Hansel Enmanuel, the talented wonderkid who went viral and now plays at Northwestern State, is 10th on this list at $1.4 million.
OREGON QB BO NIX: $1.5 MILLION
November 5, 2022; Boulder, Colorado, USA; Oregon Ducks quarterback Bo Nix (10) leaps into the end zone for a touchdown in the fourth quarter against the Colorado Buffaloes at Folsom Field. Mandatory Credit: Ron Chenoy-USA TODAY Sports
The Oregon Ducks star QBreturning for another year, is No. 9 here.
NORTH CAROLINA QB DRAKE MAYE: $1.5 MILLION
North Carolina quarterback Drake Maye (10) kneels after throwing an interception Clemson cornerback Nate Wiggins (20) returned for a touchdown during the third quarter of the ACC Championship football game at Bank of America Stadium in Charlotte, North Carolina on Saturday, Dec. 3, 2022.
Clemson Tigers Football vs North Carolina Tar Heels Acc Championship Charlotte Nc
Tar Heels QB Drake Maye, a Heisman Trophy contender, is on par with Bo Nix and others.
COLORADO QB SHEDEUR SANDERS: $1.5 MILLION
Colorado quarterback Shedeur Sanders (courtesy of Derek Marckel, University of Colorado)
Son of new CU head coach Deion Sanders, Heisman Trophy candidate Shedeur Sanders is on the same level as Maye and Nix. It is impressive.
COLORADO CB/WR TRAVIS HUNTER: $1.7 MILLION
Jackson State cornerback Travis Hunter (12) lines up during the first half of the Orange Blossom Classic NCAA college football game against Florida A&M, Sunday, Sept. 4, 2022, in Miami Gardens, Fla. (AP Photo/Lynne Sladky)
Travis Hunterthe two-way star and former Jackson State transfer, sits just above Shedeur Sanders.
USC QB CALEB WILLIAMS: $2.6 MILLION
November 19, 2022; Pasadena, California, USA; Southern California Trojans quarterback Caleb Williams (13) runs the ball against the UCLA Bruins during the second half at the Rose Bowl. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports
Caleb Williams is favored to win the Heisman again and he is the QB of a USC Trojans team that could very well make the College Football Playoff. Oh, and he's probably the first pick in the 2024 NFL Draft.
MEMPHIS GUARD MIKEY WILLIAMS OF THE FUTURE: $3.4 MILLION
Memphis Tigers head coach Penny Hardaway talks to her team during the first round of the NCAA men's basketball tournament against the Florida Atlantic Owls at Nationwide Arena. Syndication The Columbus Dispatch
Mikey Williams is up there with Bronny James and the rest of the talented class of 2023 that will enter the college ranks next season.
LSU GYMNAST OLIVIA DUNNE: $3.4 MILLION
March 18, 2023; Duluth, GA, USA; LSU Tigers gymnast Olivia Dunne was shown during the SEC Gymnastics Championship at Gas South Arena. Mandatory Credit: Dale Zanine-USA TODAY Sports
Olivia Dunne is a talented gymnast who has become a social media sensation, and her NIL value is almost tops in the country.
TEXAS QB ARCH MANNING: $3.7 MILLION
Texas Longhorns quarterback Arch Manning looks on during football practice Tuesday, March 21, 2023.
Arch Manning is finally on a college campus, and the Texas Longhorns QB will have plenty of eyes on him.
BRONNY JAMES: $7.2 MILLION
March 28, 2023; Houston, TX, USA; McDonald's All American West guard Bronny James (6) shoots the ball during the first half against McDonald's All American East at the Toyota Center. Mandatory Credit: Maria Lysaker-USA TODAY Sports
Bronny James, son of LeBron James, is comfortably on top with an eye-watering valuation of $7.2 million NIL. Now, where does he end up going to play college ball?
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